League of Legends World Finals sells out cinemas across Europe
This event represents a new growth area for cinemas following the establishment of regular live event screenings from the Metropolitan Opera, André Rieu, Bolshoi Ballet, National Theatre, as well as occasional musicals and rock concerts. Esports offers exhibitors the chance to engage a younger demographic in Event Cinema and to screen global events during off-peak periods. Piece of Magic Entertainment will announce further esports events in 2019, as it continues at the forefront of Event Cinema distribution with access to over 3,000 screens globally.
The biggest event on the global esports calendar, League of Legends World Finals, screened via satellite from Korea and filled 140 cinemas across Europe in November 2018. The fans went to the cinemas to cheer on Europe’s own Fnatic team against China’s Invictus Gaming.
The event was brought to cinemas by Riot Games in partnership with Piece of Magic Entertainment and National Amusements. Riot has a long-standing relationship with cinemas bringing their season finals to the big screen since 2014, however, Saturday’s event was the widest and most successful to date. The expansion has been made possible by partnering with Piece of Magic Entertainment and National Amusements, screening via satellite to deliver an unrivalled on-screen picture, and the opportunity for the wider League of Legends community to experience it together with other fans.