Piece of Magic marketing campaign shortlisted for both the Screen Awards and Buzz Awards 2018
The Amore - My Tribute to Love marketing campaign drove significant engagement, contributing to a double-digit follower increase on André Rieu's Facebook page as well as fuelling thousands of interactions across its various initiatives. This ultimately resulted in André Rieu’s 2018 Maastricht Concert being the biggest cinema concert event of all time and also entering the top 10 of biggest event cinema titles in the United Kingdom and Ireland. It is a result of a consistent team effort so a big congratulations to everyone involved!
We’re very excited to announce that the marketing campaign for André Rieu’s 2018 Maastricht Concert “Amore - My Tribute to Love”, in collaboration with Influence Digital, has been shortlisted for Event Cinema Campaign of the Year at the Screen Awards 2018, and nominated for Best Social Event at The Drum Social Buzz Awards.
The marketing campaign focused on bringing the cinema experience to life on social using engaging content and a strategically targeted paid media plan. In order to achieve outstanding box office results, it was crucial to generate excitement and interaction from André’s established superfan community, as well as to reach and engage new audiences.