Is to create and curate unique opportunities for audiences to connect with their favourite artists, experience exclusive events and be immersed in documentary-style storytelling – all in the comfort of their local cinemas, across the globe. We believe that the cinema remains without peer in its ability to connect, engage, entertain and move people.
Piece of Magic Entertainment (POM) distributes world-class events to audiences in 3000+ cinemas in over 80 territories - from multiplexes to independent cinemas and non-traditional venues. Through our vast cinema network and industry relations we engage audiences with tailored content and unique cinema experiences. We support our releases with impactful marketing campaigns to reach wide audiences and maximize returns.
With our exclusive long-term partnership with André Rieu Productions we bring over three decades of experience in concert production and the creation of bespoke content for multiple formats to our projects. Our state-of-the-art digital studio, post-production facility and experienced crews allows us to offer international, integrated one-stop production solutions for artists, organizations and rights-holders.
Piece of Magic Entertainment is a leading player in international sales of event cinema content, with extensive experience in managing a diverse range of format rights: Theatrical, Video, Television, Ancillary and Digital. Our approach to global rights management is always underpinned by a strategic, well-planned release pattern to facilitate full exposure and monetization of each format, with due consideration for traditional and non-traditional windows.
Got a magic idea?
Piece of Magic Entertainment is always looking for ground-breaking concepts (executed or non-executed) for content production and/or global distribution.
Variety exclusive on AVICII
“Everyone knows Avicii, but no one really knows who Tim was,” director Levan Tsikurishvili tells Variety. It took the fellow Swede four years to collect 300 terabytes’ worth of footage, but says, in the end, he “found that there was a story to tell.” Avicii’s “Wake Me Up” and “Levels” are two of the biggest songs of the last five years, the former logging more than 1.3 billion views on YouTube to date, and the creation of those massive hits, along with Coldplay’s “A Sky Full of Stars”. “Young people can learn from this movie,” says Tsikurishvili. “That life can look exciting and glamorous on Instagram and social media, but you don’t really have any idea what’s going on behind that.”
League of Legends World Finals sells out cinemas across Europe
The biggest event on the global esports calendar, League of Legends World Finals, screened via satellite from Korea and filled 140 cinemas across Europe in November 2018. The fans went to the cinemas to cheer on Europe’s own Fnatic team against China’s Invictus Gaming.
Piece of Magic
We won! Piece of Magic’s marketing campaign won Buzz Awards 2018
We’re very excited to announce that the marketing campaign for André Rieu’s 2018 Maastricht Concert “Amore - My Tribute to Love”, in collaboration with Influence Digital, has won as Best Social Event at The Drum Social Buzz Awards.
The marketing campaign focused on bringing the cinema experience to life on social using engaging content and a strategically targeted paid media plan. In order to achieve outstanding box office results [please link to the 1st news here], it was crucial to generate excitement and interaction from an André’s established superfan community, as well as to reach and engage new audiences.
Piece of Magic marketing campaign shortlisted for both the Screen Awards and Buzz Awards 2018
We’re very excited to announce that the marketing campaign for André Rieu’s 2018 Maastricht Concert “Amore - My Tribute to Love”, in collaboration with Influence Digital, has been shortlisted for Event Cinema Campaign of the Year at the Screen Awards 2018, and nominated for Best Social Event at The Drum Social Buzz Awards.
AVICII eligible for Oscars nomination in 2019
Following 2017’s theatrical release, Avicii: True Stories has gained a huge amount of traction and attracted worldwide plaudits. Now the cinema documentary is returning to selected cinemas in December 2018, ahead of eligibility for an Oscar nomination in 2019, and after the unexpected death of 28-year-old Tim Bergling, the superstar DJ known the world over as Avicii.
André Rieu makes event cinema history with Amore - My Tribute to Love
André Rieu’s 2018 Maastricht Concert Amore - My Tribute to Love has become the biggest music concert cinema event of all time, also entering the top 10 of biggest event cinema titles of all time in the United Kingdom and Ireland. This music event took more than £1,7 million in cinemas in the UK & Ireland alone, becoming the biggest music concert event in cinema of all time (source: comScore). This is the second year that André Rieu’s Maastricht Concert was both produced and distributed by Piece of Magic Entertainment.